Agile Business Transformations: Priorities, Lessons, and Practices

The corporate environment today is rapidly evolving, and it is of vital importance to organizations that they keep abreast with this evolution. A major point of struggle for most organizations is to navigate complex markets, new technologies, and shifting client demands in a highly competitive environment. Agile business approaches may just be the answer, as they promote transformation, innovation, and sustainable growth in response to these dynamic pressures.

This new book, Agile Business Transformations: Priorities, Lessons, and Practices, is a compilation of valuable opinions, case studies, and best practices of academics, professionals, and thought leaders who have worked on the agile transformation path, emphasizing a sustainability perspective in a dynamic world. It is a road map for businesses looking to successfully launch, carry out, and optimize agile programs. The book delves deeply into the core of agile ideas, methods, and frameworks, showing how they can be modified and put into practice to suit various business domains and operational scales.

The book offers insightful perspectives on agile approaches and their significant influence on numerous facets of contemporary businesses, such as project management, product development, human resources, customer engagement, and strategic planning. It illustrates the real-world struggles faced by businesses and the challenges and accomplishments experienced by organizations from a variety of industries in their agile transformations. The book offers examples of agile transformations in the form of sustainable food delivery apps, green marketing strategies, eco-friendly transportation, ecologically intensive farming, regenerative farming and more. It details the factors, challenges, and opportunities that sustainable approaches bring to businesses.

An extremely enlightening work, prepared through the contributions of various authors from different countries, this book is sure to contribute immensely to the knowledge of research scholars, business students, marketing professionals, marketing academicians as well as businesses struggling with adaptation issues.

Satyajit Chakrabarti, PhD, is a professor, technologist, serial entrepreneur, and venture capitalist. He is an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IoT, and data science and has over 20 patents filed in various fields of technology. Dr. Chakrabarti is the Pro Vice Chancellor at the University of Engineering and Management, Newtown, Kolkata, West Bengal, India. He has special expertise in management consulting, strategic management, technology applications, and problem solving using innovation and innovative technologies. He earned his PhD in Nanotechnology at the National Institute of Technology, India, and his master’s in Computer Science from the University of British Columbia, Canada.

Subrata Chattopadhyay, PhD, is presently working as a Professor in the Business Administration Department at the University of Engineering & Management, Kolkata, India. He is well-versed in cutting-edge teaching techniques and has extensive industry connections. He has published more than 23 articles in seminars and conferences and contributed to more than 30 international journals. In addition, he is the author of three books, Values and Ethics for Engineers and Managers, Transport Management, and Computations in Estate Management. As a life member of ISTD, CMA, PRSI, NIPM, NHRD, NFED, and ISABS, he also provides mentorship and consulting services to a number of other organizations. He holds MSc, MBA, and PhD degrees from IIT-ISM Dhanbad, India.

Udit Chawla, PhD, is presently working as an Associate Professor in Business Administration Department at the University of Engineering & Management, Kolkata, India. He is an accomplished academician with a track record of employment in the higher education sector and is a strong education professional focused on business analytics, data science, machine learning, and artificial intelligence. He has expertise in R, SPSS, SAS, PYTHON, etc. He has published more than 20 articles in reputed international journals, which are indexed in ABDC, Scopus, SCI, etc., and he has contributed more than 30 articles presented at international conferences such as IIMs, etc. He holds BTech, MBA, and PhD degrees in Management.

Sundeep Singh Sondhi, PhD, is currently serving as the Dean of the Department of Business Administration (BBA and MBA programs) at the University of Engineering & Management, Kolkata, India. He has been associated with academics and the department for the last five years. Prior to this, in his corporate life, he was involved in business development through direct and indirect sales, partner recruitment, and training across multiple industries. He has more than 25 years of rich experience in the industry. His area of interest is developing solutions and relationships with both internal and external customers that result in win-win situations. He completed his PhD from the Indian Institute of Management, Indore, India, in the area of Strategic Management.

Dr. Dalal is presently working as an Assistant Professor in Business Administration Department at the University of Engineering & Management, Kolkata, India. He has published more than five articles in reputed international journals, which are indexed in ABDC, Scopus, etc. He also has a rich experience working in the industry for more than 17 years. He is also currently pursuing PhD from the University of Engineering & Management, Kolkata, India.