Selling to Informal Markets: A Corporate Blueprint to Successfully Selling to Africa’s Informal Retailers

Selling To Informal Markets is an insightful and practical guide designed for business owners, sales professionals and aspiring entrepreneurs to succeed in Africa’s dynamic informal retail sector. This book is an invaluable resource that provides accessible strategies, authentic examples and effective approaches that guarantee success in the informal markets.
It demonstrates ways to expand your business within Africa’s informal markets, shares essential knowledge about informal trade, and equips you with practical tools for success. Readers will learn how to manage the challenges of dealing with the millions of small retailers and master negotiation skills for sales transactions. Using a well thought-out and clear style, the book highlights the opportunities found in African Informal Markets and empowers you to boost sales and lead your teams with confidence.
This book is full of real stories and tools that you can implement right away. If you want to grow your business across Africa, this book is for you.
In a world where there is so little literature on selling in Africa or from an African context, Farayi wrote this book to share what works from his experiences on the continent. ＂My goal is simple; it is to make selling easier, advance technology use and make the market more profitable for anyone working within the informal market.