Entrepreneurship and Sustainable Business Development

This new volume discusses contemporary issues facing entrepreneurs and businesses in high-growth economies in the digital age, focusing on the integration of entrepreneurship and sustainability, offering a proactive approach to addressing global challenges, creating value for society, and ensuring the long-term viability of businesses. The authors contend that entrepreneurs who embrace sustainability contribute to a more resilient and responsible economic landscape. With this in mind, the book focuses on sustainable development in marketing, finance, human resource management, operations, family business, and other cross-functional areas for business excellence. Each chapter delves into distinct dimensions of this transformative journey, shedding light on the innovation, entrepreneurship, emerging ecosystem, and ethical considerations that accompany the widespread insights on sustainable business development.

Ruchi Khandelwal, PhD, is Deputy Director at the Amity School of Business at Amity University, India,
where she is involved in accreditation and quality initiatives. With over two decades of experience in
research, teaching, and administration, she focuses her research on consumer decision-making,
marketing psychology, food marketing and nutrition, entrepreneurship, and strategy and emerging market
economies. She has presented her research at national and international conferences and has published
papers, case studies, and book chapters. She is also involved with Sunrise Foundation Trust for welfare
activities for the underprivileged and needy.

Deepa Kapoor, PhD, is a Professor at Amity School of Business, Amity University, India. She has been
working for more than 15 years in academics, teaching advertising management, public relations,
marketing research, and digital marketing. She has been instrumental in conducting training programs on
digital marketing for national and international participants. She has co-edited two books, and her
research papers have been published in reputed international journals. She is actively involved
in institutional building activities like program review and outcome assessment committees, boards of
studies, internal quality and assurance cells, and study abroad programs.

Nidhi Gupta, PhD, is an Associate Professor at the Amity School of Business at Amity University, India.
With over 19 years in marketing and entrepreneurship, she is an Innovation Ambassador for the
Ministry of Education, Innovation Cell. She conducts entrepreneurship courses and is a resource
person for programs conducted in association with the Indian Department of Science & Technology.
She has organized conferences, seminars, workshops, E-summits, and national-level business plans; has
presented her research at conferences; and has published research papers, case studies, and
book chapters.

Neha Gupta, PhD, is an Associate Professor at the Amity School of Business, Amity University, India. She
has published research papers and is a member of the editorial and review boards of the International
Journal of Data Mining, Modelling & Management, OPSEARCH, Journal of Statistical Computation and
Simulation, Technological Forecasting and Social Change, and International Journal of Management
Science and Engineering Management. She has edited special journal issues, published several books,
presented papers at conferences, and won best research paper awards.