Tourism Agility in Times of Crisis and Uncertainty 1: Between Technology and Society

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these upheavals call for agility on the part of tourism territories and organizations at various levels.

Tourism Agility in Times of Crisis and Uncertainty 1 proposes a multidisciplinary approach to questioning tourism agility in terms of uncertainty, technology and society. This first volume analyzes various discourses around the notion of major crises, proposing agile responses for a different kind of tourism, mixing theoretical solutions and management approaches, while addressing the question of resilience within the tourism sector. Reflections revolve around the digital skills of companies, while agile vectors - linking artificial intelligence and the quest for meaning - are also examined.

Finally, the societal and social approach to tourism agility highlights the crucial issues of relations between tourists and locals, as well as the contemporary dynamics of visitor-host interactions in the context of agritourism.

Sylvie Christofle is Senior Lecturer in Geography at the Université Côte d’Azur and Deputy Scientific Director of the Institut du tourisme Côte d’Azur, France. Her work focuses on event tourism, MICE (Meeting Incentive Convention Event), territorial marketing, regenerative tourism and smart tourism territories.