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The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality的圖書 |
The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality 出版社:Emerald Publishing Limited 出版日期:2018-07-11 語言:英文 |
圖書選購 |
型式 | 價格 | 供應商 | 所屬目錄 | 電子書 |
$ 4389 |
樂天KOBO |
企業家精神與小型企業 |
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This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
It constitutes a valuable contribution to developing the necessary knowledge, competencies and skills of entrepreneurial decision-making and ventures. It would serve as a guide for those studying entrepreneurship and preparing for entrepreneurial careers as well as a reference for the practical use of entrepreneurs at the planning, implementation, operation and evaluation stages of building a tourism business.
Examples from the industry/business world are provided to illustrate real-life practice and give readers a better understanding of entrepreneurship in tourism.
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