Taking a fresh approach to internal communication, this book brings proven writing techniques and marketing strategies right into the heart of the workplace. Build productive employee relationships through results-driven, feel-good comms.
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Refreshing Comms: Internal Communication for a Better Connected, Feel-Good, Goal-Achieving Workplace 出版社:Practical Inspiration Publishing 出版日期:2024-05-07 語言:英文 規格:平裝 / 普通級/ 初版 |
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Taking a fresh approach to internal communication, this book brings proven writing techniques and marketing strategies right into the heart of the workplace. Build productive employee relationships through results-driven, feel-good comms.
Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.
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