How to Sell: Everything You Need to Think, Know and Do to Have Greater Sales Conversations

The essential guide to conversational selling - the mindsets, knowledge and skills that every salesperson needs to master, and which every sales manager needs to be able to teach.

Steve Radford has spent 25+ years helping salespeople master the art of selling so customers love to buy. A leader in sales learning, he’s shaped industry standards, founded award-winning businesses, and trained top FMCG brands. In How to Sell, he shares essential mindsets, knowledge and techniques for greater sales conversations.