Naked and Unprepared: Learning to Love Your Imposter Self and Build Your Personal Brand

Most people agree that the business world needs a much better balance of men and women running things. Naked and Unprepared is a practical, thoughtful and wry guide to everything that can get in the way of making that happen. It provides a whole collection of solutions to help women (and men), run organizations and truly change the system.

In Naked and Unprepared, Rita Clifton, former Vice Chair and Director of Strategy at Saatchi & Saatchi, former Chair of Interbrand and founder of brand consultancy BrandCap sets out the main elements that she has learned in her life and career. Tackling head on the common issue of imposter syndrome than many women feel when they enter working life, Naked and Unpreparedshares thoughts and experiences and practical down-to-earth advice to help anyone succeed in business.

Rita Clifton is the former Vice Chair and Strategy Director at Saatchi & Saatchi, was London CEO and then Chair at the global brand consultancy, Interbrand, for 15 years. In 2013 she co-founded the business and brand consultancy, Brand Cap, with offices in New York, Hong Kong and London. She is a regular commentator across all media, including CNN and BBC. She is a Board Trustee of The WWF and a member of the UK Government’s Sustainable Development Commission.