博客來Teaching Communication is an innovative series designed to help communication instructors develop a course for the first time or to guide teacher-trainers as they work with new teachers in formal classroom settings or informal mentoring sessions. Providing theoretically grounded research-based guidelines for teaching communication effectively, each volume in the series provides robust suggestions for what to teach and how to teach various communication topics.
Edited by Susan Keith, Volume III: Journalism and Media addresses pedagogical challenges and instructional approaches for teaching introductory mass communication courses, journalism, public relations, advertising, and media studies, as well as interdisciplinary courses that cross these fields. Topics include media literacy, writing across various media, critical thinking in visual literacy, digital newswriting, broadcast reporting, data journalism, podcasting, public relations strategies, and advertising campaign development, among others. The volume also provides insights on teaching about race, gender, and media, as well as social media engagement.
Providing readers with the knowledge and skillsets they need to become effective educators, the Teaching Communication series is an exemplary resource for courses and programs in teaching communication.
