Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

Susan H. Sarapin is associate professor of journalism and communication at Troy University. Pamela L. Morris is assistant professor in the Department of Communication at Indiana University-Purdue University Columbus.