Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements

In Horror Framing and the General Election, Montgomery argues that the horror genre has become a dominant framework in U.S. presidential campaign advertising. Analyses of each presidential election from 2000 through 2020 provides a multitude of implications for this increasing horror.

Fielding Montgomery is a PhD student at the University of Maryland, College Park.