Reconceptualizing English for International Business Contexts: A Belf Approach and Its Educational Implications

This book presents a critique of current English as a Business Lingua Franca (BELF) practices using research conducted in Bosnia and Herzegovina. The authors identify English communication behaviours that hinder or promote success in the workplace, and trace these back to curricula and teaching practices.

Elma Dedovic-Atilla is an Assistant Professor in the English Language and Literature Department and Head of the Department for Digital Communications and Public Relations, International Burch University, Bosnia and Herzegovina. Her research interests include English communication skills, English as a business lingua franca (BELF), the EFL/ELF dichotomy and English in use.

Vildana Dubravac is an Associate Professor in the English Language and Literature Department, International Burch University and University of Zenica, Bosnia and Herzegovina. Her research interests include second/ foreign language acquisition, English linguistics, and the historical and contemporary status of English.