Industry 4.0 and Global Businesses: A Multidisciplinary Investigation

Industry 4.0 has transformed how businesses work. It has revolutionized conventional production processes in an innovative way, enabling greater levels of efficiency across business functions as well as facilitating a more accurate and precise decision-making process. It has changed how businesses approach, understand, and use Internet and Big Data. Previously seen as a means of communication, internet today is the very heart of Industry 4.0 as it has become the ultimate conduit to businesses creating value and leveraging competitive advantage.

Industry 4.0 is already hitting the headlines on a global scale by introducing new possibilities and prospects across a variety of disciplines. However, it is not a unidimensional phenomenon. Quite the contrary, a holistic approach is essential to fully comprehend its individual, societal, and environmental repercussions which the previous three industrial revolutions failed to neither pay attention to nor to resolve. Industry 4.0 and Global Businesses: A Multidisciplinary Investigation provides a multidisciplinary perspective on the transformative effects of Industry 4.0 by aggregating original theoretical, conceptual, and empirical research.

This book highlights topics ranging from international trade, b2b marketing, supply chain management, blockchain systems, big data analytics, sustainability, individuals with disabilities to smart factories, and it aims to guide researchers, practitioners as well as students.

Enis Yakut is an assistant professor of marketing at Faculty of Business, Manisa Celal Bayar University, Turkey. His areas of research interest include psychological and cognitive aspects, judgments and decision-making process of the consumers. He has over 12 years of industry experience in a wide variety of arenas, including manufacturing, food processing, advertising, and service environments.