The Mindful Tourist: The Power of Presence in Tourism

The Mindful Tourist presents the first comprehensive theoretical perspective on mindfulness in contemporary tourist experiences. This innovative new study is based on the detailed exploration of mindful consumer behaviour and draws on insights from new cases of mindful tourism experiences, examining the potential for broader uptake across the industry.

Examining the foundations of meditative mindfulness practices, mindfulness and tourism, the mindful tourism experience, and transformational power of mindful tourism experiences, The Mindful Tourist: The Power of Presence in Tourism explores key themes and issues, including the drivers of mindfulness in the tourism domain, the commodification of mindfulness, mindfulness and sustainability, and mindful tourist experiences being assisted through technology.

Ugljesa Stankov is Professor at the Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Serbia. His main research areas are the strategic role of information technology in tourism experiences and mindful tourist experiences.

Ulrike Gretzel is a Senior Fellow at the Center of Public Relations, University of Southern California, USA, and serves as Director of Research at Netnografica. Her research focuses on the impact of technology on human experiences and the structure of technology-mediated communication.

Viachaslau Filimonau is a Lecturer at the School of Hospitality and Tourism Management, University of Surrey, UK, and Hotelschool the Hague, The Netherlands. His research interests revolve around the topic of (more) sustainable food systems and (more) sustainable tourism.