The Sales Professional: How to Build a Career in Sales

Over a career of more than 40 years, Joe Denhamhas trained many salespeople through stand-up presentations and lectures. Now he shares those lessons and his knowledge in The Sales Professional with anyone who has a strong work ethic and wants to to succeed in sales. This book not only seeks to help existing salespeople who want to succeed - Who doesn’t? - it’s also for people who want help getting started in a career in sales. Many good sales staff in the corporate world become quickly disenchanted because of a lack of early sales success, generally due to a dearth of real guidance and structure in the way they approach their chosen careers. This book aims to bring some discipline and professionalism into the way they conduct business. Experience is not something you can buy. However, when someone like Joe Denham passes his experience on to you through a book like this, with explanations and an understanding of the sales process that are logical, simple, and straightforward, you will benefit beyond your expectations.

Joe Denham has setup and grown four very successful businesses in his lifetime. His first major success was when he sold his computer based training business located in Dubai for ＄10m in 1997. He then had his own TV Show on Sky Television in the UK for 4 years, while he owned and operated a farm in Brittany, France. And in 2009 he founded VegTrug - an innovative raised garden bed which people use to grow their own vegetables at home. That business sold in 2012 and Joe continued to run the business as CEO until 2023. He now lives in Norfolk, UK.