Elliot Webb grew up on a farm in South Wales and spent most of his childhood outdoors, exploring the woodland and fields and becoming passionate about foraging and fungi. He earned a BSc in fishery management and aquaculture from Portsmouth University in 2012. From there, he went on to manage one of the most reputable fish farms in Scotland.
Urban Farm-It was born in 2020. Originally intended to be a consultancy business, coronavirus drove a change of strategy to a digital and product-led business. It exploded. By capitalizing on the wave of interest in home grown food, particularly the benefits of mushrooms, they were able to grow rapidly and are now the UK’s leading supplier of mushroom growing kits and cultivation materials to both industry and hobbyists.