購物比價找書網找車網
FindBook  
 有 1 項符合

Market Grooming: The Dark Side of AI Marketing

的圖書
Market Grooming: The Dark Side of AI Marketing Market Grooming: The Dark Side of AI Marketing

出版社:Emerald Publishing Limited
出版日期:2024-11-11
語言:英文   規格:精裝 / 360頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 6900
博客來 博客來
商業理論與工具書
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Market Grooming: The Dark Side of AI Marketing

內容簡介

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

This comprehensive collection of research articles covers various aspects of AI and its impact on marketing, consumer behavior, and market grooming. It delves into the views and attitudes of consumers in the AI era, as well as the negotiation tactics and misbehaviors observed in digital AI marketing. The impact of AI, machine learning, and the Internet of Things on business and marketing models is thoroughly explored, including both positive and negative effects on individuals, communities, and different domains like social, politico-legal, and ethical spheres. The collection further examines customer relationships management (CRM) and the consequences of AI implementation in marketing and market grooming, highlighting the need for anti-data mining practices. Lastly, it addresses the challenges, concerns, and strategic directions for achieving ethic-socio-sustainable marketing using technology, especially in the context of Industry 5.0.

With contributions from experts in universities and institutions worldwide, this work offers valuable insights for regulators, marketers, governments, and communities in navigating the ever-evolving landscape of AI-driven marketing and market grooming.

 

作者簡介

Sumesh Dadwal is Senior Lecturer in Strategy at London South Bank University, UK.

Hamid Jahankhani is Professor of Information Security and Cyber Criminology at the University of East London (UEL), UK.

Kenneth Revett is Adjunct Professor at Champlain College, USA.

 

詳細資料

  • ISBN:9781835490020
  • 規格:精裝 / 360頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
 
金石堂 - 暢銷排行榜
我所看見的未來  完全版 (竜樹諒預言漫畫集)
作者:竜樹諒
出版社:大塊文化出版股份有公司
出版日期:2022-07-01
$ 300 
博客來 - 暢銷排行榜
我可能錯了:森林智者的最後一堂人生課
作者:比約恩.納提科.林德布勞 (Björn Natthiko Lindeblad, Caroline Bankler, Navid Modiri)
出版社:先覺
出版日期:2023-02-01
$ 355 
博客來 - 暢銷排行榜
交錯之吻(全)特裝版
$ 400 
Taaze 讀冊生活 - 暢銷排行榜
Fountain新活水 5月號/2025復刊47期:大畫家 An Era with the Tân
出版社:中華文化總會
出版日期:2025-05-22
$ 207 
 
Taaze 讀冊生活 - 新書排行榜
這樣管理Z世代:不討好也不打擊的11條「平衡感」法則,帶出穩定新世代人才!
作者:橫山信弘
出版社:麥浩斯
出版日期:2025-04-17
$ 280 
博客來 - 新書排行榜
雷雷來世(全)
$ 127 
金石堂 - 新書排行榜
膽大黨 (首刷限定版) 18
作者:龍幸伸
出版社:東立出版社
出版日期:2025-06-09
$ 162 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策