Digital Transformation for Business Sustainability and Growth in Emerging Markets

Digital transformation in organisations can improve business agility, operational efficiency, customer service, and contribute to sustainability initiatives. Digital transformation isn’t always easy to implement; organisations can experience resistance to change and a lack of skilled employees.

While there is extensive research on digital transformation, there is a lack of research that focuses specifically on emerging markets. Digital Transformation for Business Sustainability and Growth in Emerging Markets explores the rich context of emerging markets, which present unique challenges for digital transformation, including cultural differences, limited access to technology, and regulatory hurdles in emerging markets. The book includes topics like Turbo boosting, industry 4.0, quantum, computing, Generative AI Adoption Sustainable Digitalisation etc and their role in sustainability of the business.

Digital Transformation for Business Sustainability and Growth in Emerging Markets addresses the challenges and opportunities afforded by digital transformations to help businesses build a clear strategy, invest in building digital capabilities, and foster a culture of innovation and continuous improvement.

Pawan Kumar is Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India.

Sumesh Dadwal is a Senior lecturer of Strategy at LSBU Business School, UK. Previously he had worked at Northumbria University London and other HEIs in the UK.

Rajesh Verma is Sr. Dean & Professor of Strategy at Mittal School of Business, Lovely Professional University, India.

Sunil Kumar is an Associate Professor at Shoolini University, Himachal Pradesh, India.