Sales Turnaround: A Playbook for ​Growth and Revenue Performance

Sales Turnaround provides a ground-breaking systems approach to revitalising sales performance, transforming even the most dysfunctional sales organisations into high-performance engines. Written by Mark C. Ward, Founder and CEO of Revenue Arc, this book delivers practical insights, case studies, and frameworks honed through decades of experience. Whether you’re a CEO, sales leader, or advisor, Sales Turnaround equips you with tools to solve complex sales challenges, improve team alignment, and achieve unprecedented revenue growth. The book is structured around four critical phases-Envision, Diagnose, Design, and Implement-offering a comprehensive blueprint for transformation. Key themes include sales diagnostics, addressing sales dysfunction, strategic planning, capability building, and performance management.