Unveiling Bleisure Travelers: Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics

The travel industry is undergoing a paradigm shift in today’s digital era, marked by an unprecedented influx of data from diverse sources such as online bookings, social media interactions, and location-based services. This wealth of information has become a potent resource for shaping the business and leisure travel landscape, providing insights beyond conventional paradigms. The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.

The fusion of business and leisure, coined as bleisure, has emerged as a transformative trend. The expertly curated chapters delve into the dynamic intersection of bleisure travel and big data analytics, exploring novel dimensions that redefine social consumer engagement. The editors unravel the intricacies of this phenomenon, offer insights for researchers, industry professionals, and academicians seeking to understand and leverage the synergies between bleisure dynamics and the power of big data.

The ＂Advances in Digital Technology and Data-Driven Business Practices＂ series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Pooja Kansra is a Professor of Economics at Mittal School of Business, Lovely Professional University, Phagwara, Punjab (India). She has teaching experience of fourteen years. Her areas of research include health economics, labor economics, gender economics, insurance and informal sector.

Tanveer Kajla is an engineering graduate with doctorate in Tourism Analytics, and is Assistant Professor at NALSAR University of Law, Hyderabad, India.

Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University.