Web 3.0 Unleashed: Transforming Experiences with Ar, Ai, and Immersive Technologies

Discover how the internet’s next evolution is reshaping the world of business. The first of two volumes, Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies explores the groundbreaking technologies that define Web 3.0--blockchain, decentralized finance (DeFi), augmented reality, and artificial intelligence--and their profound impact on the way businesses innovate, grow, and connect with customers.

Through insightful analysis and real-world examples, this contributed work provides a comprehensive guide to harnessing Web 3.0’s potential. From revolutionising supply chains to reimagining customer engagement, every aspect of business is poised for transformation. Whether you’re a technologist, entrepreneur, executive, academic, or student, this book equips you with the tools, strategies, and knowledge to thrive in the digital economy.

Balraj Verma is Associate Professor at the Doctoral Research Centre of Chitkara Business School, affiliated with Chitkara University, India.

Amit Mittal is Pro Vice Chancellor (Research Programs), Chitkara University, India.

Murali Raman is Professor & Deputy Vice Chancellor (Academic Development & Strategy), Asia Pacific University of Technology & Innovation Technology, Malaysia.

Birud Sindhav is Professor of Marketing at the University of Nebraska at Omaha, USA.