Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective

Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia.

As the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offering theoretical and practical contributions to the emerging field of entrepreneurial marketing in developing economies.

This volume is essential for scholars, policymakers, and business leaders seeking to understand the dynamic interplay of entrepreneurship, marketing, and economic development in the South Asian context.

Narayanage Jayantha Dewasiri is a professor at the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, and the President of the Sri Lanka Institute of Marketing.

Payal Kumar is the principal academic advisor at the Indian School of Hospitality, India.

Nirma Sadamali Jayawardena is an assistant professor at the University of Bradford, United Kingdom.

Mananage Shanika Hansini Rathnasiri is a Lecturer in Marketing at the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.