Revisiting Sustainable Tourism in the Philippines: Towards a Better Normal

Revisiting Sustainable Tourism in the Philippines provides a comprehensive investigation into how sustainability across tourism industries can be achieved in practical terms within the Asian context. Existing books have tackled theories and principles of sustainable tourism, or have focused on practices and examples. This book combines both approaches by bridging the theoretical and practical aspects of pursuing sustainability in tourism industries.

It serves as a guidebook and reference material for tourism practitioners, policymakers as well as members of the academe. Authors Rivera, Gutierrez, and Roxas have worked closely with government officials and national tourism agencies in implementing capacity-building workshops and developed research in relation to sustainable tourism. Their practical experience and theoretical knowledge is invaluable to anyone working in the field of sustainable tourism.

John Paolo R. Rivera is an economist with an extensive research portfolio in the areas of tourism development, international trade, and development economics. He is the president and chief economist of Oikonomia Advisory and Research, Inc. and he is currently the OIC executive director of the Asian Institute of Management - Dr. Andrew L. Tan Center for Tourism.

Eylla Laire M. Gutierrez is a development consultant and research manager at the Asian Institute of Management - Dr. Andrew L. Tan Center for Tourism. She is also a senior consultant at Warwick and Rogers, and a sustainable tourism specialist at the Masungi Georeserve Foundation Inc.

Fernando Martin Y. Roxas is the president of the National Power Corporation and was executive director of the Asian Institute of Management - Dr. Andrew L. Tan Center for Tourism. He is also a full professor at the Asian Institute of Management, where he teaches operations and services management, supply chains, systems thinking, sustainable tourism, and other modules in the degree and executive learning programs.