The Role of Artificial Intelligence in Regenerative Tourism and Green Destinations

Tourism is a huge economic driver for most countries, and for some parts of the world it is their main source of income. Despite this economic strength, tourism can be a fragile and volatile industry, as recent natural disasters and pandemics have shown. Regenerative tourism was founded on building better; with the philosophy that better tourism is possible, regenerative tourism emphasizes the innovative nature of resources, services, and systems.

The Role of Artificial Intelligence in Regenerative Tourism and Green Destinations takes the reader through the origins of regenerative tourism and how artificial intelligence can be utilised to develop and maintain green tourism. The chapter authors examine everything from marketing, data mapping, employment opportunities, cultural issues as well as what the future holds for tourism to give back to countries.

The interdisciplinary focus of this book appeals to researchers of tourism, economics, technology and sustainable development.

Alhamzah Alnoor is Senior Lecturer of Strategic Management at the Management Technical College, Southern Technical University, Basrah, Iraq.

Gül Erkol Bayram is an Associate Professor in the School of Tourism and Hotel Management, Department of Tour Guiding, University of Sinop, Sinop, Türkiye.

Chew XinYing is a Senior Lecturer in the School of Computer Sciences, Universiti Sains Malaysia. She is also the Program Manager of the School of Computer Sciences, Universiti Sains Malaysia.

Syed Haider Ali Shah is Associate Professor/ Research Cell Coordinator at Business Studies Department, BUIC.