Asian Family Business Case Studies: The Role of Culture, Value and Identity in Succession and Resilience

Family business is the backbone of the global economy, as they account for seventy to ninety percent of all businesses worldwide. Although research on family business started in 1960’s, much of the extant literature is still based on data from the West. Examining beyond this limited context is especially important, as Asia has a vast variety of ethnicities, cultures and values influencing how families in business behave.

In Asian Family Business Case Studies, specialists from around the globe offer detailed case studies covering a variety of topics including succession planning, conflict resolution, overcoming COVID 19, values and identity, CSR, green innovation, sustainability, internationalization, transformation, family relation, communications, and entrepreneurship.

With insider case stories gathered firsthand from real family businesses owned and managed by Asian families around the world, this collection provides in-depth insights to academicians, students, family business managers/owners/successors, and practitioners. Each chapter is a standalone case study on a family business with a specific theme. At the end of each chapter, questions are provided to prompt discussions for learning purposes.

Feranita Feranita is the founding Director of International Family Enterprise Centre (IFEC) at Taylor’s University. She is also a Senior Lecturer at the Faculty of Business and Law, Taylor’s University, Malaysia.

Woon Leong Lin is an Associate Professor at Taylor’s University’s Faculty of Business and Law, Malaysia, and boasts a rich academic background with a PhD from Universiti Putra Malaysia and an MBA from East Anglia University, UK.

Kok Wei Khong is the Dean of Nottingham University Business School China, with over 20 years of experience in academia and research in services marketing, marketing analytics, behavioural science, and text analytics.

See Kwong Goh serves as the Deputy Head of School (Education) and a Professor of Marketing at the Monash School of Business in Malaysia. He specialises in the area of marketing, strategy and entrepreneurship.