Humane Entrepreneurship and Innovation: An Alternative Way to Promote Sustainable Development

Entrepreneurship is evolving rapidly due to positive phenomena, such as digitalization and the green transition, and negative ones, such as crises and global emergencies. In this fresh approach to the unique role entrepreneurship can play across environmental protection and social equity, leading scholars explore the world of Humane Entrepreneurship (HumEnt). Introducing a new model of entrepreneurship that considers the human side of sustainable development, they delve into elements of Entrepreneurship Orientation, Human Resource Orientation, and Sustainability Orientation, focusing on risk-taking, effective people management practices, and societal expectations.

Showing how HumEnt encourages employee engagement and promotes sustainability to leave positive impacts on society, the chapter authors examine how a human-centric approach to entrepreneurship can help achieve a balance between technological advancement and societal needs. Humane Entrepreneurship and Innovation provides a framework for entrepreneurs, students, and researchers to develop sustainable innovations that benefit society as a whole. This inclusive approach encourages entrepreneurs to consider the needs of all stakeholders, including employees, customers, and the environment.

Antonio Botti is Full Professor of Management at the University of Salerno, Italy, and Affiliate Research Fellow at the IPAG Business School, France. He is member of the Italian Association of Management (SIMA) and the Italian Academy of Business Economics (AIDEA).

Roberto Parente is Full Professor of Entrepreneurship and Innovation at University of Salerno, Italy and Founder and Director of LISA Lab, a Research Centre whose main topics are on Science Based startup, Students Entrepreneurship, and Entrepreneurial Orientation. He’s the Leader of the Entrepreneurship Group of SIMA.