購物比價找書網找車網
FindBook  
 有 1 項符合

Our Future in Public Relations

的圖書
Our Future in Public Relations Our Future in Public Relations

作者:Kerrigan 
出版社:Emerald Publishing Limited
出版日期:2020-08-17
語言:英文   規格:平裝 / 120頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 3719
博客來 博客來
企業管理
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Our Future in Public Relations

內容簡介

With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do. Is that the right approach or are we just taking the easy way out?
Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven organizations? In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be.

 

作者簡介

Ken Kerrigan is an award-winning Communications Counselor who knows how to develop purpose-driven communications strategies that make a difference. With deep experience as both an in-house communications leader and public relations agency consultant, he has a unique understanding of the communications challenges companies will face as the interests of business and society collide.

 

詳細資料

  • ISBN:9781839095993
  • 規格:平裝 / 120頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
 
博客來 - 暢銷排行榜
原子習慣:細微改變帶來巨大成就的實證法則
作者:詹姆斯‧克利爾 (James Clear)
出版社:方智
出版日期:2019-06-01
$ 260 
博客來 - 暢銷排行榜
抄寫英語的奇蹟:1天10分鐘,英語和人生都起飛
作者:林熙 Brett Lindsay
出版社:如何
出版日期:2024-03-01
$ 300 
Taaze 讀冊生活 - 暢銷排行榜
Word、Excel、PowerPoint 強效精攻500招
作者:PCuSER研究室
出版社:PCuSER電腦人文化
出版日期:2023-03-04
$ 157 
 
博客來 - 新書排行榜
城與不確定的牆(平裝)
出版日期:2024-11-26
$ 537 
金石堂 - 新書排行榜
深潭迴廊 02
作者:永井三郎
出版社:東立出版社
出版日期:2024-12-31
$ 133 
金石堂 - 新書排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠文化出版有限公司
出版日期:2024-09-30
$ 284 
Taaze 讀冊生活 - 新書排行榜
喚醒天生好命:啟動靈魂原力的12堂課,讓好事自動歸位,輕鬆改寫未來命運
作者:宇色Osel
出版社:英屬維京群島商高寶國際有限公司台灣分公司
出版日期:2024-10-23
$ 294 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策