The Gig Public: Ai-Driven Contractual and Habitual Performativation of Publicness

The book introduces the concept of the ＂gig public＂ to reimagine the public’s role in societies increasingly shaped by the dynamics of surveillance capitalism and algorithmic governance, reaffirming foundational critical sociological approaches-particularly its habitual and contractual roots-that are often overlooked by traditional public sphere theories.

Slavko Splichal is Professor of Communication and Public Opinion at the University of Ljubljana’s Faculty of Social Sciences. She is currently resides in Ljubljana, Slovenia.