INTERNATIONAL MARKETING STRATEGY ANALYSIS, DEVELOPMENT AND IMPLEMENTATION 5/E

PART 1   ANALYSIS
1.   An Introduction to International Marketing
2.   The International Trading Environment
3.   Social and Cultural Considerations in International Marketing
4.   International Marketing Research and Opportunity Analysis

PART 2   STRATEGY DEVELOPMENT   
5.   International Niche Marketing Strategies for Small and Medium-Sized Enterprises
6.   Global Strategies
7.   Market Entry Strategies
8.   International Product and Service Management

PART 3   IMPLEMENTATION
9.   International Communications
10. The Management of International Distribution and Logistics
11. Pricing for International Markets
12. International Marketing Implementation Through Enabling Technologies