Practical Tourism Research

Drawing on some 30 years of experience conducting research in academic, industry, not-for-profit, and government environments, Smith (recreation and leisure studies, U. of Waterloo, Ontario, Canada) offers a practical text addressing basic research design relevant to tourism. Written for tourism students, consultants, and managers, the text covers the nature of tourism research, planning a research project, survey design and sampling, the logic and procedures used in case studies and content analysis, and preparing a research report or presentation. Noting that there are several excellent texts available on the statistical testing and on forecasting methods, the author does not address these topics in great depth; as an overview, the appendix contains a concise explanation of common statistical tests for tourism research. Distributed in the U.S. by Stylus Publishing. Annotation 穢2010 Book News, Inc., Portland, OR (booknews.com)