購物比價找書網找車網
FindBook  
 有 1 項符合

The Psychology of Entertainment Media

的圖書
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

作者:L. J.(EDT),Shrum 
出版社:Taylor & Francis
出版日期:2012-03-05
語言:英文   規格:精裝 / 15.9 x 23.5 x 1.9 cm / 普通級/ 再版
圖書選購
型式價格供應商所屬目錄
 
$ 7425
博客來 博客來
市場研究
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:The Psychology of Entertainment Media

內容簡介

Shrum (marketing, U. of Texas at San Antonio) assembles 12 essays that examine how entertainment media (including video and other digital games in this edition) affects its viewers, in both intended and unintended ways, and the psychological processes that underlie these effects, with a focus on persuasion. Scholars of marketing, psychology, communications, business, and advertising from North America, Europe, and Australia consider how entertainment or narrative information is processed, whether it is different from the processing of promotional or rhetorical information, and what the consequences of these differences are on their persuasive impact. They first consider the intended impact of product placements and discuss product integration, the psychological processes underlying placement effects and implications for public policy, and effects on children, then the unintended effects of TV program narratives, the effects of complete immersion into the world of the story, the power of social imagery, the impact of alcohol messages, the effects of idealized portrayals of women on self-esteem and self-worth, and the effects of violence on viewer aggression. Annotation �穢2012 Book News, Inc., Portland, OR (booknews.com)
 

詳細資料

  • ISBN:9781848729445
  • 規格:精裝 / 15.9 x 23.5 x 1.9 cm / 普通級 / 再版
贊助商廣告
 
 
Taaze 讀冊生活 - 暢銷排行榜
張忠謀自傳全集(上下冊)
作者:張忠謀
出版社:遠見天下文化出版股份有限公司
出版日期:2024-11-29
$ 869 
金石堂 - 暢銷排行榜
魔都精兵的奴隸 (首刷限定版) 16
作者:竹村洋平/
出版社:東立出版社
出版日期:2024-11-05
$ 162 
金石堂 - 暢銷排行榜
完美求婚(全)
作者:鶴亀まよ
出版社:尖端漫畫
出版日期:2024-11-19
$ 119 
金石堂 - 暢銷排行榜
我內心的糟糕念頭 (首刷限定版) 09
作者:桜井紀雄
出版社:東立出版社
出版日期:2024-11-21
$ 266 
 
金石堂 - 新書排行榜
失控的焦慮世代:手機餵養的世代,如何面對心理疾病的瘟疫
作者:強納森.海德特
出版社:網路與書
出版日期:2024-11-29
$ 379 
博客來 - 新書排行榜
精實法則:50+台灣企業高效增利實戰
作者:江守智
出版社:PCuSER電腦人文化
出版日期:2024-11-14
$ 355 
金石堂 - 新書排行榜
名偵探柯南(104)
作者:青山剛昌
出版社:青文出版社股份有限公司
出版日期:2024-11-14
$ 83 
博客來 - 新書排行榜
What Does the Fox Say?狐狸說了什麼? 3
出版日期:2024-11-22
$ 316 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策