Case Study Research for Business

Using a step-by-step approach, Case Study Research for Business takes students right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting work.

The book takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. It covers contemporary topics such as research ethics and includes�practical examples from all areas of business. Pedagogical features including vignettes, exercises and cases which directly relate to business research.