The Language of Licensing: The Licensing Industry’s Definitive Reference Guide

This book is a desk reference for licensing professionals and a single source of relevant information needed to master the art of licensing. The first part of the book is a glossary of all terms used in the industry, i.e., ＂ The Language of Licensing.＂ Since licensing territories and channels of distribution frequently form part of most license agreements, the second section of the book includes detailed lists and checklists of territories and distribution channels that the reader can use. There is royalty rate information for different product categories and property types. There is information on Licensing International’s Global Licensing Survey, lists of the leading licensors and licensing agents, and lists of the various licensing organizations, governmental agencies, licensing publications, and trade shows and events. Additionally, a reference guide would not be complete without including some of the most commonly used forms in licensing, e.g., a licensee application, deal memo, patent and merchandising license agreement, a licensing agent/representative agreement and a mutual NDA.

Danny Simon is a forty-plus-year licensing industry veteran with expertise in all phases of merchandising and licensing. Having built the licensing divisions for Lorimar Productions, 20th Century Fox, and Carolco Pictures, he opened his own licensing agency in 1992 in Los Angeles, CA, called The Licensing Group, Ltd. He recently became president of Tsuburaya Fields Media. Danny is a pioneer in the area of entertainment licensing and feature film development. Danny is a regular lecturer on a variety of licensing topics around the world and serves as an international licensing consultant. Gregory J. Battersby is the managing member of The Battersby Law Group, LLC’s intellectual property law firm in Westport, CT. He has more than 50 years of experience in patents, trademarks, and copyright law, with a specific emphasis on licensing issues. Before founding Battersby Law Group, he had been a founding partner in Grimes & Battersby. He served as General Counsel for the International Licensing Industry Merchandisers’ Association (now Licensing International) for almost 25 years and is a prolific author, having written more than sixty books on various licensing and IP topics.