Do Interesting: Notice. Collect. Connect.

Don’t try to be interesting. That’s a fool’s errand.

Do interesting instead. Make the world light up by paying attention.

In this book, writer and strategist Russell Davies has rounded up a bunch of interesting people to help you:

• Notice more - practise paying attention and everything gets more interesting
• Collect more - gather together what you’ve noticed, new ideas pop out
• Share more - get good at sharing it all and more magic arrives.

You’ll turn the things you notice into a compost of creativity - slow hunches, spark files, scrapbooks and moodboards. It’s where unexpected elements collide to form new ideas. Then you’ll share those ideas. And you’ll learn something about yourself - your passions and interests. Your life and work will become more creative, fulfilling and fun.

Interesting isn’t a personality, it’s a decision. Don’t hunt for diamonds. Get fascinated by pebbles.

Russell Davies is a writer, strategist and organiser of the Interesting conference. He’s worked for Nike, Honda, Apple and the UK government. He’s written articles for Wired and The Guardian and books about cafes and PowerPoint. He’s won creative awards for design, advertising and blogging. Oliver Burkeman once said his blog was ’interesting’.