Unemployed, lonesome, abandoned by his lover, an obscure artist on the verge of despair begins to question the worth of his craft-until, without warning, he lands the opportunity of a lifetime. Courted by a wealthy patron with enigmatic motives, he yields his talents to corporate interests. In theory, his brief is to sell his soul-to mastermind a publicity campaign for a line of products designed to enhance human perception. In practice, though, he exerts sway over the souls of others. Given freedom to treat the campaign as an artistic endeavour in its own right, he comes to use the public sphere as a forum for shaping aesthetic sensibilities on a scale that others could only dream of. But how far can he extend his ambitions before they break him?