博客來Born in the political crucible of 1930s Germany, Volkswagen began as a state-driven vision of a ＂people’s car.＂ From those controversial origins, the company would rise from the ruins of war to become a symbol of West Germany’s economic miracle and one of the most recognized industrial powers in the world. The Beetle gave mobility to millions, the Golf redefined the compact car, and the Microbus became an icon of counterculture freedom.
Yet Volkswagen’s journey was never without turmoil. The company faced oil crises, fierce competition, a dramatic corporate showdown with Porsche, and its deepest scandal in Dieselgate. Each time, it reinvented itself, expanding into global markets, pioneering modular engineering, and ultimately placing electrification and digitalization at the center of its twenty-first-century strategy.
From People’s Car to Powerhouse: The Volkswagen Saga tells the full story of how Volkswagen mirrored the trajectory of modern Europe-at once an industrial titan, a cultural touchstone, and a symbol of resilience and reinvention. It is a definitive account of how one company helped shape the way the world moves.
