Empowerment Dialogue: A New Approach to Fundraising

Do you want to have a rewarding experience talking with your prospects and donors to invest in your organization? If you answered yes; yet, maybe need a little help with this, then Ken Ramsay's new book is for you.This book will help you seamlessly engross your prospective donors in a meaningful decision-making process that leads to heartfelt gifts.

Empowerment Dialogue explores a complete approach to interacting with prospective donors to secure gifts, both current and deferred, that empower donors to decide what they personally want to do to benefit non-profits. It is written to share this new approach to fundraising with practitioners of all kinds, from the most experienced to those just starting out. It offers a powerful new way to secure support for non-profits - one that is highly effective and feels natural for the fundraiser while also being empowering and enjoyable for the prospective donor.

Ken Ramsay has created a strategic series of dialogues, or conversations, which will lead prospects through a decision cycle. These dialogues are structured in such a way that the prospects open up, speak freely about their feelings for the organization, and arrive at a very complex and emotional decision. Current research indicates that donors are changing; these insights about how the philanthropic decision is made have made it possible to develop a methodology that will meet the needs and expectations of the modern donor. In addition, the process makes fundraising easier and more enjoyable for the fundraiser.