E-Commerce Management

In the modern global business environment, e-commerce shakes the foundation of most industries, leads to entirely new kinds of businesses, and directly affects both our careers and the way we live. One of the most significant changes is in the manner companies conduct business, especially in how they manage their resources, connect and communicate with customers, negotiate and outsource from suppliers. The main goal of this book is to explain in a systematic way managerial aspects of e-commerce, and demonstrate its value-added capabilities. This book offers a detailed description and analysis of e-commerce business models including their components, classification, and performance results. The book presents managerial aspects of various up-to-date e-commerce applications including demand- and supply-side e-commerce, collaborative and mobile commerce, electronic payments and services. The book also provides a methodology and practical examples of selecting and implementing e-commerce business models and associated online applications. Finally, the book emphasizes managerial aspects of enterprise resources planning (ERP) systems. After reading this book you will gain knowledge and develop essential skills required in managing e-commerce models and applications. Dr. Zinovy Radovilsky is Professor of Management in the College of Business and Economics at California State University, East Bay. He has more than 20 years of experience in teaching operations and supply chain management courses. Dr. Radovilsky has been a business consultant to leading U.S. companies and organizations. Zinovy has done extensive research in the areas of enterprise resource planning (ERP), e-commerce business models and management, quality management, and quantitative business methods. He published a number of papers in international and domestic peer-reviewed journals. Dr. Radovilsky is also a managing editor of two research journals.