Evangelicals and MAGA: Politics of Grievance a Half Century in the Making

Evangelicals and MAGA is a historical case study of the Fulton Cotton Mill neighborhood in Atlanta where Christian nationalism took root in the late 1960s and 1970s as people transitioned out of the Jim Crow era. During the transformative decades between the 1954 (Brown vs Board of Education) and 1973 (Roe vs Wade), the Federal government banned segregation, Bible reading and prayer in schools, and discrimination against women and minorities, producing a White backlash and re-alignment of American politics. I was doing research in Cabbagetown during that time, looking at at racial attitudes, churches and religious life, and gender and family. I saw the messaging of Evangelical leaders becoming more politicized as they protested those bans on their traditional values and called to make America great again by returning to traditional Evangelical values. Preachers used the Christian ontology of good and bad, God and the Devil, as a framework to understand the changes. They saw their lifestyle as God given and good; the changes were bad. Their calls for Christian leadership in government to enact laws based on the Bible would later emerge as elements in the Christian nationalism movement and MAGA.