Heart & Soul

Inspiring, in-depth profiles of profitable businesses that put people first.
 
In an era when it sometimes seems that corporate greed and bad business practices are all too common, this book tells the stories of five companies that haven’t forgotten that treating customers and employees right is the key to true, lasting success. You’ll get a look inside:
 

• Mary Kay in Dallas, whose primary focus has always been to be a vehicle for women’s success and independence in a world that often supports neither; the company now has more than two million women working toward their dreams in thirty-seven countries
• DaVita in Los Angeles and Denver, dedicated to becoming the world’s best dialysis company—and treating its patients and employees like family members
• InRETURN in Cincinnati, a company that intentionally employs those with brain injuries and other neurological challenges
• World Wide Technology in St. Louis, the largest African American–owned business in the nation, which thrives on biblical principles of fairness and caring
• Starkey Laboratories in Minneapolis-St. Paul, whose employees travel to remote places to provide more than fifty thousand hearing aids to the poor

 
To the employees of these companies, success is measured by the good they accomplish in the world. These companies demonstrate how companies of any size can care about what matters—and profit at the same time.