Non-Obvious 2017: How to Think Different, Curate Ideas & Predict the Future

The ALL NEW 2017 Edition of the Wall Street Journal Bestseller Non-Obvious Featuring 15 NEW trends and a recap of more than 75 previously predicted trends! Why are companies around the world investing in yoga and encouraging mindfulness? What can the world’s most exclusive restaurants teach you about the future of consumption? Why are so many people in sectors from farming to gaming choosing downgraded products and experiences? The answers to these questions may not be all that obvious. And that’s exactly the point. For the past 6 years, marketing expert, former Ogilvy executive and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank ... and why he is invited to keynote more than 50 events a year to share his trend insights with international audiences. In this all-new 7th edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like what the world’s most exclusive restaurants can teach you about the future of consumption or how virtual reality may hold the potential to make us better more empathetic humans. In total, the Non-Obvious 2017 Edition features 15 all-new trend predictions across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also takes a brutally honest look back at more than 75 previous trend predictions from 2011 to 2016, providing a no-holds-barred assessment of what came true, what was a dud, and why it matters. Isaac Asimov once wrote that he was not a speed reader, but he was a speed understander. If you want to improve your business or your career by seeing those things that others miss, and becoming a speed understander for yourself, this book can help you get there.