博客來The Essential Guide to Strategic Growth’s title inherently communicates this book’s purpose: a how-to for business development, strategy, execution, marketecture, corporate development, and more. The author’s deep experience in the field provides transparent insight, enabling the business reader to immediately benefit from decades of experience in one fast, adventurous read.
Discover the meaning of ＂marketecture＂ from the man who coined the phrase. Learn from his mistakes, triumphs, and visionary solutions to what some consider simple problems after they have spent decades searching for the solution themselves.
This book offers a wealth of practical insights that can immediately impact the work of professionals in technology, M&A, business development, or strategic growth. Whether you’re looking to refine your current trajectory, validate your strategies, or completely rethink your organization’s direction, it is a valuable resource.
