The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand

Branding is not only more fun with a goddess to guide you--it’s also more powerful.

In The Goddess Guide to Branding, brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community.

Throughout the book, female founders and brand leaders share what they’ve learned on their own brand-building journeys. It’s truly a powerhouse collective of women invested in seeing you succeed:

• Laura Modi (CEO & Co-Founder Bobbie)
• Sallie Krawcheck (CEO & Founder Ellevest)
• Georgina Gooley (Co-Founder Billie)
• Sophie Bambuck (CMO The North Face)
• Sali Christeson (CEO & Founder Argent)
• Susan Griffin-Black (Co-CEO & Co-Founder EO Products)
• Alexandra Fine (CEO & Founder Dame)
• Sashee Chandran (CEO & Founder Tea Drops)

The branding method shared in the book is intuitive and inspired. You don’t need an MBA or a background in marketing to ＂get＂ it. You’ll be showered with ideas at every step. And you’ll walk away with a complete blueprint for your brand, so your business can flourish and endure.

If you’re starting your brand from scratch, this book is for you. If you’re looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.

Jane McCarthy is a brand strategist with over a decade of experience in advertising. She has worked in a wide range of industries from confections to energy to fast casual dining, serving global clients with billion-dollar businesses and local clients looking to expand beyond their region. Jane brings her passion for building brands that touch and inspire people with the help of universal archetypes. She lives and writes in Los Angeles, California.

Kate McAndrew is the cofounder and general partner of Baukunst, a ＄100 million dollar venture capital fund that invests at the frontiers of technology and design. Kate has invested in over seventy companies at the concept stage and has helped founding teams birth their brands, and their businesses, from scratch. Kate is committed to funding women-led startups. She is also the founder of Women in Hardware. Kate resides in the San Francisco Bay area of California.

Jane and Kate are sisters who grew up in Pasadena, California.