It offers in-depth, practical insight into how companies can meet the challenges and seize the opportunities of emerging markets. Through detailed analysis of expansion strategies, product adaptation, and localized marketing, this book offers key tools for strategic decision-making in dynamic, fast-growing economies. With examples of global companies that have succeeded in these markets, this text is presented as an essential guide for entrepreneurs, academics and students interested in understanding the complexities and potential of emerging markets.
樂天KOBO
