博客來Want to Be the Most Persuasive Person in the Room?
Persuasion is not about getting everyone to say ＂yes＂ to you: it’s about helping people make good decisions.
You are at your most powerful when you set goals well, know how to connect with people, and showcase what’s in it for them. PersuasionGPS shows you the fastest route to get there.
Whether you’re involved in negotiations, debates, high-stakes partnerships, collaborations, interviews, or other situations where you want to create win-win outcomes through strategic persuasion, you’ll find useful insights here.
This book speeds up your journey to communicating more persuasively-because it’s designed around how your brain works:
- The GPS system is simple to understand and use
- The chapters are short and filled with the latest neuroscience and compelling stories
- Chapter summaries, checklists, and exercises mean you use what you’ve learned right away
The book shares the stories, research, and exercises-until now only found in Lynne Franklin’s speaking, training, and coaching-with you:
Goals:
- Get your brain back when you’ve lost your mind
- Rewire your negative brain
- Create goals that motivate your brain
People:
- Stop unconscious bias from clouding your decisions
- Quickly understand what people want, need, and are afraid of
- Read people’s body language to read their minds
Showcase:
- Understand the process people go through to say ＂yes＂
- Create compelling messages
- Tell strategic stories that connect
＂This book WILL make things happen in your life! PersuasionGPS helped me understand ways to harness how my brain works to create more opportunities and get past obstacles or, as Lynne put it, ’play with your brain!’ Lynne shares her wisdom in easy to follow stories and steps. It is a treasure of practices that show us brilliant ways to get where we want to go faster!＂
Ellen Schnur
Co-Author, The Medical Improv Toolkit
