Graphis Advertising Annual 2025

Winning Entrants: This year’s Advertising 2025 Platinum Winners are ARSONAL, Barlow.Agency, Canyon, Chang Liu, Darkhorse Design, Eight Sleep, Lewis Communications, Ogilvy Brazil, PETROL Advertising, PPK, and Vanderbyl Design.

Judges: All entries were judged by a jury of award-winning leaders in the advertising world:

Scott Bucher from Traction Factory, Steve Chavez from The Buntin Group, Quinnton Harris from Retrospect, Mike Kriefski from Shine United, Dan Magdich from Brunner, and Courtney Richardson from Droga5.

Contents: This Annual includes amazing Platinum, Gold, and Silver Award-winning print and video advertisements, as well as Honorable Mentions. Also featured is a selection of award-winning judge’s work and our annual In Memoriam for the advertising talent we’ve lost over the last year.

Credits & Commentary: Platinum and Gold Winners describe their assignments, the creative process behind the finished product, and the results of their work.

Selling Points: The book contains full-page images of Platinum and Gold Award-winning work from many prestigious advertising agencies. Images Silver-winning work and Honorable Mentions are also included. All work is equally presented and permanently archived at Graphis.com.

Audience: This Annual is an important tool and a much-needed source of information and inspiration for advertisers, professors, students, and anyone with an interest in the visual arts and advertising.

B. Martin Pedersen, CEO, Publisher, Designer, and Editorial Director at Graphis, is distinguished within the design industry for his sophisticated and enduring design sensibilities.

Under his leadership, Graphis organizes highly reputable international juried award competitions spanning the areas of Design, Advertising, Photography, Illustration, and New Talent. These competitions serve to discover, acknowledge and promote exceptional talent globally. Moreover, Mr. Pedersen is renowned for producing some of the highest-quality books in the design industry.

His contributions to the field have been recognized extensively with high-profile honors and awards. Among these are numerous commendations from the AIGA, Art Directors Club, and Type Directors Club. He has been conferred the inaugural Herb Lubalin Award for Excellence in Editorial Design by the Society of Publication Designers, the National Magazine Award for the Best Designed Magazine of the Year by Columbia University, and the AIGA Gold Medal for Lifetime Achievement in Design.

Furthermore, Mr. Pedersen has had the distinction of being inducted into the Art Directors Club Hall of Fame. He also holds the status of a member in the prestigious Alliance Graphique International (AGI). B. Martin Pedersen’s portfolio and work represent a remarkable testament to his profound impact on the design industry.