博客來What Industry Professionals Have Said About Convention Sales and Services
Convention Sales and Services is the most complete and up-to-date textbook that I have come across in my 35 years in the hotel industry. The 18 chapters are full of pertinent information, not just for students being introduced to the industry but also for seasoned professionals as well. Anyone seriously interested in advancing his or her career in today’s hotel industry who does not read this book will, in my opinion, be less successful in reaching his or her full potential. Neil W. Ostergren, Past Senior Vice President and Chief Operating Officer, Hospitality Sales and Marketing Association Int’l (HSMAI)
I have found Convention Sales and Services to be an excellent textbook for my students, and have recommended it as a professional reference book for my colleagues in the field of convention sales and services for many years. It is well organized, includes very useful teaching support materials, and the students have found it to be very valuable. Elizabeth A. Dale, Director of Convention Services and Part Time Faculty, University of Massachusetts
Convention Sales and Services provides a solid foundation and thorough exploration of the intricacies of a career in convention and event services. The professional CSM has become the trusted advisor, resource center, and unifying force at the property level resulting in repeat business and increased revenues. Students utilizing this textbook in hospitality training will gain a deeper understanding of the integral role the convention and event service professional plays in their clients’ successful meetings. Denise Suttle, CMP Past President, Event Service Professionals Association (ESPA) The author is to be congratulated for this new edition. It is the most up-to-date and provides a fundamental knowledge base on sales and services in the convention business. The textbook is well organized and easy to read. Further, the global approach the author has taken is an added dimension in this edition. K.S. (Kaye) Chon, Ph.D. Dean, School of Hotel and Tourism at Hong Kong Polytechnic University
