博客來Sorry. Your own brain is one of your biggest marketing problems.
We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed.
This isn’t another how-to. It’s a revealing look at the science proven biases and mental blind spots that sabotage our work
- Why you can’t objectively judge your own ideas
- How groupthink and tribal loyalty steer you wrong
- The uncomfortable truth about ＂myside＂ bias
- Why AI may be making bad thinking worse
This book won’t be a comforting read. But it will make you a better marketer.
