Why Talk Is Cheap: Employee Engagement and the Bottom Line

A rare and comprehensive, strategic yet practical review of communication within organizations. Connects communication messaging, channels & surveys to create employee engagement and business results. Includes frameworks, templates & step-by-step guides. Useful for C-suite, managers & communication professionals. Chapters on analyzing audiences, writing messages, vehicles and channels, and planning and strategy. Also, a precise and practical review of using employee engagement surveys and connecting a listening strategy. Written by a respected and veteran communications executive with experience in multiple industries and environments. Will become a go-to reference for communication

Karen Horn is a communication executive with experience in financial services, technology, healthcare, energy, manufacturing and education. She is recognized for connecting communication systems, employee experiences, listening and human capital metrics to create employee commitment. Karen spent a significant part of her career at GE, including the leader of Global Organizational Communication and Diversity at GE Capital. She developed GE’s first manager tool kit, which was widely distributed and later used as a benchmark throughout the profession. At Cisco Systems, she led the development of MyComm, the first on-line tool for communication planning. Karen has won numerous awards and is recognized as a dynamic speaker at global conferences and leadership meetings. Karen began her career teaching English and working as a journalist. She first learned about business principles from her dad while being raised on a chicken farm. She has M.S. degree from Purdue and a B.A. from Manchester College.