Ze’ev Ronen, B.Sc. in industrial engineering and management from the Technion, Israel Institute of Technology, has a long and rich experience in managing companies and business units in Israel and abroad. Ze’ev had served as CEO at a number of firms over a period of 20 years. In the last 9 years he has developed a private mentoring practice, Business Excellence, which focuses on improving the profitability and sustainability of large and small firms. Ze’ev’s blog (https: //business-excellence.co.il/blog) attracts thusands of readers, who enjoy his fresh and practical advise on a wide range of critical management issues